Hi, I’m Bessie.
Former CEO of WPP China, founder of Withinlink, board director, investor and podcaster. A trusted second mind for leaders making decisions between East and West.
Asia–Pacific
rooted in Greater China and the Asia–Pacific region
followers across platforms for her podcast 贝望录
bringing a long-view, cross-regional lens to every decision
Career at a glance
From WPP China to Nexthing
CEO, WPP China
Led WPP in China from 2013 to 2017, with 14,000 people and over US$1 billion in annual revenue, after 27 years with the group.
Founder, Withinlink
Founded in 2015, a China-based startup incubator and early-stage venture fund focused on marketing technology.
Nexthing
Chief Representative of International Business, connecting companies and ideas between East and West.
How she helps
A second mind for East-West decisions
Read the power dynamics
Interpreting who holds influence, and why, across China-facing markets and multinational organisations.
Surface hidden constraints
Bringing geopolitical tension, regulatory divergence and clashing operating systems into view early.
Challenge assumptions
Testing the thinking of senior leaders and boards before decisions become irreversible.
The story so far
Decades across Greater China and Asia-Pacific
Bessie’s perspective is grounded in first-hand experience across multiple economic cycles, multinational organisations and China-facing markets.
She supports senior leaders and boards with strategic decisions shaped by geopolitical change. Now based in the UK, she brings a long-view, cross-regional lens to governance, technology and geopolitics.
On the mic
贝望录
Bessie hosts 贝望录, a Chinese-language business podcast with over 1 million followers across platforms. Its salon-style conversations ask how industries respond to technological and market change. The series 東觀西望 (Beyond & Mirror), co-hosted with Milan, puts the UK and Japan side by side.
Listen nowWPP logo via Wikimedia Commons; Withinlink logo from withinlink.com. Logos are trademarks of their owners.